CALCULATING
EMOTIONS

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The only available text emotion analysis with proven accuracy
No manually labeled lexicons and outdated dictionaries
Live data. Always up-to-date statistical model
Constantly learning through social listening
Deep Learning
Multilayer Recurrent Neural Network trained on 0.7 billion+ emotional data points and growing every day

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EMRAYS

TECHNOLOGIES

At EMRAYS we accurately forecast the emotional response to text from the reader point of view. We come out of academia and business. Our founders bring global experience in their respective fields.

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ILIA
ZAITSEV

CEO & Chief Science Officer

Ilia studied and taught computational linguistics at SaintPetersburg State University of Culture and Arts, where he earned his PhD. He now uses machine learning techniques to analyse language, developing models to extract the emotion and sentiment from text. He prototypes and investigates and generally just makes things work.

PAUL
TERO

CTO & Chief Data Officer

Paul studied computer science at UC Berkeley and Evolutionary and Adaptive Systems at the University of Sussex. He is a web developer turned data scientist, who understands the maths behind the models.

CLIFF
CROSBIE

Chief Experience Officer

Cliff Crosbie is a retail and marketing professional who has been privileged to work with some of the best brands in the world over the last 30 years. He ran Apple's global premium reseller and shop in shop program, where the focus was on delivering an exceptional experience for customers in over 90 countries. Previously Cliff was Japan Country Sales Manager for IKEA, Global VP for Nokia's Retail and Customer Marketing, and Head of Nike's European Franchise program. He was also the first GM of Niketown London, perhaps one of the first true omnichannel experiences. Cliff is focused on improving the customer experience in all forms of business through the use of cutting edge technology - the convergence of online and offline retail is where it's all happening today.

MICHIEL
MAANDAG

Chief Marketing Officer

Michiel Maandag is a brand and marketing professional who has the opportunity to work with category leading brands around the world.
In 2015 his book The Only Book You Will Ever Need on Branding became the "non-fiction book of the month" in the UK and a top 10 marketing bestseller in the Netherlands.

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TEXT COMMUNICATION TODAY


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"You Can't Afford to Overlook Your
Customers' Emotional Experience"